A Product Launch That Gets Platinum
Platinum Heavy Duty Cement, needed a launch event in Allahabad as massive as its offerings. Because it has included the newly introduced technology and fibers. WOW Events centred the event around life-size and colour. A massive LED wall was set up. Experiential demo zone and presentations allowed key dealers to experience the product firsthand. A pinch of cultural events and fun-filled activities pulls up the excitement. The launch witnessed a massive turnout and was deemed a total success.