MICE and Conference Management Company

MICE events are where business gets done: technical symposiums, sales conferences, leadership summits, incentive trips for top performers, and exhibitions. They share one requirement — every session, transfer and room has to work, because the audience is there to learn, decide or be rewarded.

WOW Events Pvt. Ltd. has managed conferences and MICE programmes since 2008, in India and in 22 countries. Our Delhi NCR-based in-house team handles everything from theme and content to delegate logistics, production and show-calling, so you deal with one accountable partner rather than a chain of vendors.

Conferences and symposiums (India)

• Honeywell UOP PT India TCO Symposium 2026 & 6th Analytical Conference India 2026 — three days at The Leela Ambience, Gurugram (13–15 March 2026) for analytical scientists, technologists and industry professionals: presentations, poster sessions, interactive discussions and a day on AI/ML-backed analytical tools. We managed planning, production, conference branding and on-ground execution. Case study
• Amazon India Sales Conference 2024 — won in a multi-agency pitch; we created the theme “SWAT” and its logo, and organised the conference. Case study
• CCI USA Seminar 2025 (Cotton USA) — ITC Narmada, Ahmedabad, 16 June 2025, for around 85 customers and management, with leadership address and structured presentations. Case study
• IDC Digital Summit & Awards 2017 (Andaz, Aerocity) and IDC Insights Awards 2018.
• Orient Electric Annual Suppliers Conference 2018, New Delhi — theme and core communication by WOW Events.

Incentives and international conventions

• itel Mobile 10th Anniversary — Golden Bond, Thailand — a 3-night, 4-day international dealer conference for 500+ distributors and channel partners from across India. Case study
• Muthoot Finance Bangkok Summit 2019 at Bangkok Marriott Marquis Queen’s Park. Case study
• F-Secure APJ Partner Summit 2018, Bali — partners from India, South-East Asia and Japan. Case study
• Motorola KOL & Media Meet 2026, Pullman Phuket Karon Beach — 60+ KOLs and media over three days.
• Orient Lighting Distributor Conference 2018 (Abu Dhabi), Hitachi Aces of Xpandables Awards Night 2018 (Macau), Greenply Green Diamond Awards 2014 (Shanghai) and Max Bupa Annual League (Kuala Lumpur).

Exhibitions

• Stalls and experience zones at Elecrama 2023 (Leebo Metals, ABC Transformers), Automechanika Frankfurt 2018 (SPR) and Haier at ICE India Expo 2018.

Conference portfolio → · International Events → · Exhibition →

Meetings. Leadership meets, AOP meets, board and strategy offsites — e.g. Livguard’s and Livpure’s three-day AOP meets in 2026.

Incentives. Reward trips and R&R programmes for dealers, distributors and sales teams: destination selection, travel and hotel arrangements, sightseeing, gala nights and awards.

Conferences. Agenda design with your team, speaker and presenter management, plenary and breakout set-ups, poster sessions, registration and badging, delegate kits, conference branding and AV.

Exhibitions. Stall design and fabrication, experience zones and on-site manpower.

1. Objectives and audience — who is attending, what they must leave with, and what success looks like for the organiser.
2. Agenda and format — single or multi-day, plenary vs breakouts, networking slots, evening programme.
3. Venue and destination — capacity, room sets, breakout count, residential vs non-residential; India or abroad.
4. Delegate management — invitations, registration, travel, room allocation, transfers and help desk.
5. Content and production — theme and logo, stage, LED, sound, presentation management, conference branding.
6. Rehearsal and show-calling — speaker rehearsals, slide checks, cue sheets.
7. Execution — command desk, role mapping, real-time updates.
8. Post-event — photos, highlight video, wrap-up.

In India we have delivered conferences at The Leela Ambience Gurugram, The Leela Ambience Convention Delhi, Hyatt Regency Manesar, Taj Palace Delhi, ITC Narmada Ahmedabad, Taj Bengal Kolkata and Trident Hyderabad. Internationally, our portfolio covers Thailand (Bangkok, Phuket), Bali, Dubai, Abu Dhabi, Macau, Shanghai, Kuala Lumpur, Paris and Frankfurt, among the 22 countries we have reached. See Our Reach.

• Technical and business conferences — from a three-day scientific symposium for Honeywell UOP to sales conferences for Amazon and Naukri.
• International incentive experience — 500+ delegate overseas dealer conferences.
• Creative that gives a conference identity — themes like “SWAT” (Amazon) and “ROAR” (Naukri), designed in-house.
• 18+ years, 4,000+ events, 300+ brands.

Our conference and MICE work spans energy and process technology (Honeywell UOP), e-commerce and services (Amazon, Info Edge, Teleperformance), textiles and trade bodies (Cotton USA / CCI), IT and research (IDC, F-Secure, Sinch), financial services and insurance (Muthoot Finance, Max Bupa), consumer electronics and mobile (itel, Motorola, Hitachi, Orient), and building materials (Greenply, UltraTech). Technical audiences expect accurate content handling and on-time sessions; sales audiences expect energy and recognition. We plan differently for each.

When part of your audience cannot travel, we extend the conference online. Our portfolio includes virtual and hybrid formats such as the Max Bupa CEO Conclave, the Orient Electric All India Sales Excellence Awards and virtual product launch, and the JK Lakshmi Cement virtual dealers meet — with streaming, presenter management and audience engagement planned alongside the in-room show.

• Objective and audience profile; expected delegate count and mix (internal, partners, customers, speakers).
• Dates, number of days and whether residential.
• Agenda outline: plenary sessions, breakouts, poster or exhibition areas, networking slots.
• Speaker list and presentation requirements.
• Registration approach and data you need from delegates.
• Travel and accommodation needs, including international delegates.
• Branding, sponsorship or exhibitor requirements.
• Evening programme: welcome dinner, awards, cultural night.
• Budget band and approval process.

Send us what you have and we’ll come back with a venue shortlist, a draft agenda layout and a proposal.

What does MICE stand for?

Meetings, Incentives, Conferences and Exhibitions — business events organised to inform, reward or engage employees, partners and customers.

Do you manage MICE events in Delhi NCR?

Yes. We are based in Delhi NCR and have run conferences at The Leela Ambience Gurugram, The Leela Ambience Convention Delhi, Hyatt Regency Manesar and Aerocity hotels.

Do you organise international incentive trips and conferences?

Yes — for example itel Mobile’s 500+ delegate Golden Bond conference in Thailand, Muthoot Finance’s Bangkok Summit and F-Secure’s APJ Partner Summit in Bali.

Can you handle multi-day technical conferences?

Yes. The Honeywell UOP TCO Symposium and Analytical Conference ran for three days with presentations, poster sessions and discussions.

Do you handle delegate registration and travel?

Yes — invitations, registration, travel, room allocation, transfers and on-site help desks are part of our scope.

How far in advance should a conference be planned?

It depends on the scale and format of the event. Multi-day and international conferences need more planning time, and starting early gives you more venue and date options. Share your dates and we’ll tell you what is achievable.

Can you create a theme for our conference?

Yes. Our creative team designs the theme, logo and look — Amazon India’s “SWAT” theme for Sales Conference 2024 is one example.

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