Hitachi iClean 12 City Launch

Client
Hitachi Home & Life Solutions (India) Ltd.
Event
Product launch (iClean), 12 cities
City
12 cities in India (not named)
What we did
Launch concept, stage and production, multi-city logistics, guest management

WOW Events managed the Hitachi iClean launch across 12 cities in India for Hitachi Home & Life Solutions (India) Ltd. The multi-city product launch introduced iClean to dealers in each market with a consistent branded format. WOW handled the launch concept, stage and production, multi-city logistics and guest management, delivering a coordinated national rollout for Hitachi. Rolling out one launch across many cities takes careful planning so that each market gets the same quality of event.

Hitachi iClean Launch in 12 Cities across India

Client: Hitachi Home & Life Solutions (India) Ltd.

Related service: Product launch event management

Silver-painted performers posing as a living sculpture
Silver performers in a human sculpture act on stage
Light-suit dancers glowing red in the dark
Red light-suit performers on a dark stage
Presenter beside a robot display at the Hitachi iClean launch
Host at a podium with a laptop at the Hitachi launch
Hitachi iClean launch hall with a blue lit stage
Banquet hall with the Hitachi Inspire the Next stage
Performers with green lights in a dark room
Dimly lit hall with a blank stage screen
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