XOLO ERA 2X Launch & Bloggers Meet

Client
XOLO
Event
Smartphone launch and bloggers meet (Era 2X)
City
New Delhi
Venue
FLYP@MTV Cafe, New Delhi
What we did
Launch concept, venue setup and branding, AV, guest management

WOW Events organised the XOLO Era 2X launch and bloggers meet at FLYP@MTV Cafe, New Delhi. The product launch introduced the smartphone to tech bloggers in a relaxed, interactive setting. WOW handled the launch concept, venue setup and branding, AV and guest management, giving XOLO a focused event to put its new phone in the hands of online influencers. The informal setting encouraged hands-on product time and conversation.

XOLO ERA 2X Launch and Bloggers Meet at FLYP@MTV Café, New Delhi.

XOLO executive holding up a phone at the Era 2X launch
Bloggers seated in a cafe at the XOLO Era 2X launch
XOLO executive presenting at the bloggers meet
Bloggers trying phones at the XOLO Era 2X launch
Speakers seated with microphones at the XOLO bloggers meet
Presenter beside an XOLO display screen
Blogger using a phone at the XOLO Era 2X launch
Guest taking a selfie at the XOLO Era 2X display
Bloggers testing phones at the XOLO launch
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