Product Launch Event Management Company

A launch has one job: make the right people understand, remember and talk about a product. That means the event has to be designed around the product’s key selling points, not around a generic stage and a curtain drop.

WOW Events Pvt. Ltd. has designed and executed product launches since 2008 for smartphones, consumer electronics, two-wheelers, cement and building materials, and lifestyle brands. Our in-house team — concept, design, AV content, copy and production — turns a product brief into a reveal, a set of experience zones and content that keeps working after the day ends.

• Motorola Edge 50 Pro — New Delhi. An experiential launch for India’s top influencers. Each activity was designed to demonstrate a key selling point — the AI features, camera and processing power — through hands-on demos. Case study
• Tecno Phantom X2 — Delhi, Mumbai and Bengaluru. A multi-city product launch designed, planned and executed by our team. Case study
• Honda Activa H-Smart key. We designed the content and experiences: a thematic AV of key features, a live product zone for media, and an LED entrance arch with anamorphic content. Case study
• Lava smartphones with Kartik Aaryan — Mumbai. A youthful launch led by the brand ambassador, executed on ground and streamed live on Lava’s YouTube channel. Case study
• Orient Electric Aeroslim — New Delhi. India’s first smart ceiling fan, launched at Shangri-La: media launch and bloggers meet followed by a live demo at the experience zone. Case study
• Orient Electric Cloud 3 fan. An experiential launch event. Case study
• Hitachi iClean — 12 cities. A 12-city launch across India for Hitachi Home & Life Solutions. Case study
• Also in our portfolio: UltraTech Premium Cement, Jaypee Cement, Orient–De’Longhi small kitchen appliances, Airtel Internet TV, G’Five and Spice smartphones, and the Hindware Italian Collection tiles partners meet & launch.

See all Product Launches → · Smartphone · Consumer Electronics

Media and press launches. Press conference format, product reveal, spokesperson Q&A, photo-op moments and a demo area for journalists.

Influencer and KOL launches. Smaller, experience-led events where every station shows a feature worth filming — as with Motorola Edge 50 Pro. We also managed Motorola’s KOL & Media Meet 2026 in Phuket for 60+ KOLs and media.

Dealer and trade launches. For B2B and durables brands, the dealer is the first customer. We combine the launch with a dealer meet so partners see, touch and understand the product, then leave with schemes and targets. See dealer meet organiser.

Multi-city and roadshow launches. One creative, many cities: Tecno across Delhi, Mumbai and Bengaluru; Hitachi iClean in 12 cities. A central production kit and a city-wise crew keep the experience consistent.

Celebrity-led launches. Ambassador reveals and appearances with rider, security and media management — Lava with Kartik Aaryan; JK Lakshmi Cement’s IPL jersey launches with Rajasthan Royals.

Hybrid and live-streamed launches. Stream the reveal to customers, dealers or employees who can’t be in the room. We streamed the Lava launch on the brand’s YouTube channel and ran a virtual product launch for Orient Electric.

1. Start with the KSPs. We list the three to five things the audience must remember and design one moment or zone around each.
2. Design the reveal. The unveiling — light, sound, AV and stage mechanics — is choreographed and rehearsed so it lands on cue.
3. Make it hands-on. Experience zones let media and influencers try the product themselves; what they try, they post.
4. Make content for after the event. Thematic AVs, anamorphic LED content and photo moments give your PR and social teams material for weeks.
5. Rehearse everything. Cue-to-cue tech runs, spokesperson rehearsals and backup plans for demos.

• Week 1 — Brief and concept: objectives, audience, KSPs, embargo dates; theme and reveal concept with 3D visuals.
• Planning: venue, guest list and RSVPs, media and influencer coordination with your PR agency, celebrity management.
• Production: stage, LED, lighting, sound, experience zones, branding and AV content built in-house.
• Launch day: tech rehearsal, show calling, demo staff briefing, guest management.
• After: photos and highlight video for your channels.

Planning time depends on the format: a single-city media launch and a multi-city programme need different runways, so share your launch date with us as early as you can.

• 18+ years of launches across mobile, consumer electronics, auto and building materials.
• In-house content studio. Anamorphic LED content, thematic AVs and theme design are produced by our own team.
• Multi-city capability — up to 12 cities in a single launch programme.
• Delhi NCR base, pan-India and international delivery across 22 countries.
• Trusted by marketing teams. Motorola’s India Marketing Lead Lakshay Katyal: “They managed to get it done a day in advance, even working through the night when needed.”

• Smartphones and mobile: Motorola, Tecno, Lava, G’Five, Spice, XOLO, Comio.
• Consumer electronics and appliances: Orient Electric (fans, lighting, De’Longhi kitchen appliances), Hitachi, LG, Haier.
• Auto and two-wheelers: Honda Activa H-Smart.
• Building materials: UltraTech Premium Cement, Jaypee Cement, Platinum Heavy Duty Cement, Hindware Italian Collection.
• Telecom and tech: Airtel Internet TV, F-Secure Radar.

Each category asks for a different launch: phones need hands-on creator moments; appliances need live demos that prove a claim; cement and building materials need a dealer-first launch that explains the product’s value to the trade.

• The three to five KSPs the audience must remember.
• Target audience: media, influencers, dealers, employees or consumers.
• Embargo date and any regulatory or PR constraints.
• City list and whether launches run on the same day.
• Spokespeople and any celebrity or ambassador.
• Demo units and product availability for experience zones.
• Live-stream or hybrid requirements.
• Content you need afterwards: films, photos, social cut-downs.

What does a product launch event management company do?

We plan and run the whole launch: concept and reveal design, venue, guest and media management, stage and AV production, experience zones, content and on-ground execution.

Do you organise product launch events in Delhi?

Yes. We are based in Delhi NCR and have launched Motorola Edge 50 Pro and Orient Aeroslim in New Delhi, among others.

Can you run a launch in several cities at once?

Yes. We delivered Tecno Phantom X2 launches in Delhi, Mumbai and Bengaluru and the Hitachi iClean launch across 12 cities.

Do you manage celebrities and influencers?

Yes — from Kartik Aaryan for Lava to India’s top influencers for Motorola. We handle briefing, scheduling, riders and on-site management.

Can the launch be live-streamed?

Yes. We streamed the Lava smartphones launch on Lava’s YouTube channel and have run virtual launches for Orient Electric.

Do you also create the launch content?

Yes — thematic AV films, LED and anamorphic content, stage design and scripts are produced in-house.

How is a product launch event quoted?

Every event is planned and quoted around its own brief: guest count, venue, number of days, production and entertainment all shape the scope. Share your requirements and we’ll come back with a tailored proposal.

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