Hyundai Media Mileage Challenge

Client
Hyundai Motor India Limited
Event
Media mileage challenge
City
Manesar
Date
2009 or 2019 [check]
What we did
Concept, on-ground logistics, branding, hospitality, media guest management

The Hyundai Media Mileage Challenge was a media event that WOW Events organised in Manesar for Hyundai Motor India Limited. The challenge invited motoring journalists to experience Hyundai cars first-hand in a fuel-efficiency drive format. WOW handled the event concept, route and on-ground logistics, branding, hospitality and media guest management, delivering a smooth automotive media engagement for Hyundai. The format kept participants engaged while showcasing the cars on the road.

Hyundai Media Mileage Challenge 2019, Manesar

Client: Hyundai Motor India Limited

Hyundai media mileage challenge start arch with a car
Checkered flag at the Hyundai media mileage challenge
Heritage hotel venue for the Hyundai media mileage challenge
Branded white Hyundai car on a highway during the challenge
Hyundai cars at a fuel station during the mileage challenge
Outdoor lawn seating at the challenge venue
Speaker holding a book at the Hyundai Media Mileage podium
Speaker at the Hyundai Media Mileage challenge podium
Hyundai executive speaking with a microphone
Bharti Airtel Press Conference