JAYPEE Cement Product launch

Client
JAYPEE Cement Corporation Ltd.
Event
Product launch with Sachin Tendulkar
City
Chandigarh and Ahmedabad
What we did
Launch concept, stage and production, celebrity coordination, multi-city logistics, guest management

WOW Events managed the JAYPEE Cement product launch in Chandigarh and Ahmedabad, featuring brand ambassador Sachin Tendulkar. The two-city launch introduced the product to dealers and guests with a branded stage presentation and the star appearance. WOW handled the launch concept, stage and production, celebrity coordination, multi-city logistics and guest management for JAYPEE Cement Corporation Ltd. Running the same launch across two cities required consistent execution and careful planning.

JAYPEE Cement Product Launch in Chandigarh and Ahmedabad by Brand Ambassador Sachin Tendulkar Client: JAYPEE Cement Corporation Ltd.

 

Hall set for the Jaypee Cement product launch
Audience seated at the Jaypee Cement product launch
Host at the Jaypee Cement podium
Executives lighting a ceremonial lamp at the Jaypee Cement launch
Sachin Tendulkar emerging from a giant ball at the Jaypee Cement launch
Smoke effects on a dark stage at the launch
Sachin Tendulkar on stage at the Jaypee Cement product launch
Sachin Tendulkar in conversation with the host on stage
Sachin Tendulkar speaking at the Jaypee Cement launch
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