Orient Fans New Product Launch

Client
Orient Electricals (Orient Fans)
Event
New product launch with M.S. Dhoni
City
New Delhi
What we did
Launch concept, stage and production, AV, celebrity coordination, guest management

WOW Events managed the Orient Fans new product launch in New Delhi, with brand ambassador M.S. Dhoni unveiling the range. The product launch combined a branded stage presentation with the star appearance for media and guests. WOW handled the launch concept, stage and production, AV, celebrity coordination and guest management for Orient Electricals. Star-led launches need careful planning around timing, security and media access, all of which WOW coordinated.

Orient Fans New Product Launch by Brand Ambassador M.S. Dhoni in New Delhi

Client: Orient Electricals

M.S. Dhoni speaking at the Orient Fans product launch
M.S. Dhoni with a host at the Orient Fans launch
M.S. Dhoni with Orient executives and new fans on display
Media photographing the Orient Fans launch
Audience at the Orient Fans new product launch
Outdoor lawn decorated with lamps at dusk
Guests mingling on a lawn at an evening reception
Outdoor lounge seating with orange cushions
Lawn set with dining tables at a hotel
Guests dining outdoors in the evening
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