UltraTech Premium Cement launch

Client
UltraTech Cement Ltd.
Event
Product launch (UltraTech Premium Cement)
City
Kolkata
What we did
Launch concept, stage and production, AV, branding, guest management

WOW Events managed the launch of UltraTech Premium Cement in Kolkata for UltraTech Cement Ltd. The product launch introduced the premium cement to the market with a branded stage presentation for invited guests. WOW handled the launch concept, stage and production, AV and branding, and guest management, giving one of India’s leading cement brands a strong platform to unveil its new product in eastern India.

UltraTech Premium Cement Launch, Kolkata

Client: UltraTech Cement Ltd.

Guests signing at a table at the UltraTech Premium cement launch
Guests in a lobby with UltraTech displays
Host reading from a card at the UltraTech launch
Executive lighting a lamp at the UltraTech Premium cement launch
Smoke effect on stage at the cement launch
UltraTech Premium cement display on a misty stage
Speaker at the UltraTech podium
Audience seated in the hall at the UltraTech launch
UltraTech Premium launch stage lit in blue
Musicians performing in front of a circular screen
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